Guides

Insights for managing concentrated stock positions

Explore strategies for diversification, tax deferral, and portfolio planning designed for founders, executives, and long-term investors holding large single-stock exposure.

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All

Craft Updates

Craft Updates

Tailwind

Tailwind

Tax Deferral

Tax Deferral

Diversification

Diversification

Exchange Funds

Exchange Funds

Investors Safety

Investors Safety

Curious if your position qualifies?

See if you're eligible for a Craft exchange fund

Hear how Craft works from the people behind it

Is this too good to be true?

What happens if Craft goes out of business?

Exchange fund vs sell & reinvest?

Are there any fees involved?

What do I get after 7 years?

Why is Craft Pod different?

What is an exchange fund?

How does the loyalty program work?

Is this too good to be true?

What happens if Craft goes out of business?

Exchange fund vs sell & reinvest?

Are there any fees involved?

What do I get after 7 years?

Why is Craft Pod different?

What is an exchange fund?

How does the loyalty program work?

Is this too good to be true?

What happens if Craft goes out of business?

Exchange fund vs sell & reinvest?

Are there any fees involved?

What do I get after 7 years?

Why is Craft Pod different?

What is an exchange fund?

How does the loyalty program work?

Is this too good to be true?

What happens if Craft goes out of business?

Exchange fund vs sell & reinvest?

Are there any fees involved?

What do I get after 7 years?

Why is Craft Pod different?

What is an exchange fund?

How does the loyalty program work?

Is this too good to be true?

What happens if Craft goes out of business?

Exchange fund vs sell & reinvest?

Are there any fees involved?

What do I get after 7 years?

Why is Craft Pod different?

What is an exchange fund?

How does the loyalty program work?

Is this too good to be true?

What happens if Craft goes out of business?

Exchange fund vs sell & reinvest?

Are there any fees involved?

What do I get after 7 years?

Why is Craft Pod different?

What is an exchange fund?

How does the loyalty program work?

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Weekly analysis on concentrated equity, tax strategy, and portfolio planning written for founders and long-term investors.

Articles

Why Your Private Banker Is Now Handling Your Travel and Shopping Needs

Wealth managers are betting that high-touch lifestyle management will keep the multimillionaire set from jumping ship

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Slashing Tax Bills for Rich Investors Is a $1 Trillion Business

Active managers are in a new gold rush, racing to develop strategies that can help wealthy Americans crush their tax bills.

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The ETF Tax Loophole That Wall Street Is Exploiting

Section 351 ETF seeding is gaining traction with wealthy investors, but the practice may invite IRS scrutiny.

Read article

The hottest routes in private aviation right now say a lot about where money's moving

A surge in private jet travel along key routes last year points to a new map of global wealth. Eleven routes saw at least a 65% increase…

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Wall Street found an ETF tax loophole worth $8.7 billion

Wealthy investors are using a century-old tax law to transfer appreciated stocks into new ETFs without paying a dime in…

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VC firms rarely reinvent themselves. Kleiner Perkins did—and has a new $3.5 billion to show for it

Kleiner Perkins, a legendary VC firm, has raised a new $3.5 billion fund, surpassing expectations and signalling a strong focus on…

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As tech stocks soar, executives use exchange funds to diversify wealth without selling 

Strong market returns and the AI boom have meant new riches for some employees, but it’s risky to have too much of your net…

Read article

Latest 351 Exchange Trick? A $150,000 Minimum

 ​ Investors who want in on Alpha Architect’s next 351 exchange ETF no longer need at least $1 million — as long as their account is at Charles Schwab.  

Read article

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Craft Advisors, LLC ("Craft Advisors") is an investment adviser registered with the U.S. Securities and Exchange Commission. Registration does not imply a certain level of skill or training. Craft Advisors is a wholly owned subsidiary of Craft Financials Inc. ("Craft"). Advisory services are available only to U.S. residents in jurisdictions where Craft Advisors is registered or exempt.

Pod Securities LLC ("Pod Securities") is a broker-dealer registered with the SEC and a member of FINRA and SIPC. SIPC protection applies only to securities held in customer accounts at Pod Securities in the event of broker-dealer insolvency and does not protect against investment losses, fund performance, or declines in market value. Additional information is available at brokercheck.finra.org.

Craft Financials Inc., which operates this website, is not a registered broker-dealer or investment adviser and does not provide investment advice or recommendations. Account holdings, portfolio allocations, illustrative figures, and references to the fund are shown for illustrative purposes only and do not represent actual investor results. Investing involves risk, including possible loss of principal. The fund is offered only to accredited investors and qualified purchasers, exclusively through the Confidential Private Placement Memorandum, which should be read in full.

Testimonials and endorsements appearing on this site reflect the views of the individuals at the time given and are not representative of any other client's experience. No cash compensation was paid. Certain individuals identified as investors hold an economic interest in the fund and therefore have a financial incentive to promote it. Testimonials are not indicative of future performance. Past performance is not indicative of future results. By using this site you agree to Craft's Terms of Service and Privacy Policy. For complete disclosures, see the Legal Hub.

© 2026 Craft Platform Inc. All rights reserved.

Craft Advisors, LLC ("Craft Advisors") is an investment adviser registered with the U.S. Securities and Exchange Commission. Registration does not imply a certain level of skill or training. Craft Advisors is a wholly owned subsidiary of Craft Financials Inc. ("Craft"). Advisory services are available only to U.S. residents in jurisdictions where Craft Advisors is registered or exempt.

Pod Securities LLC ("Pod Securities") is a broker-dealer registered with the SEC and a member of FINRA and SIPC. SIPC protection applies only to securities held in customer accounts at Pod Securities in the event of broker-dealer insolvency and does not protect against investment losses, fund performance, or declines in market value. Additional information is available at brokercheck.finra.org.

Craft Financials Inc., which operates this website, is not a registered broker-dealer or investment adviser and does not provide investment advice or recommendations. Account holdings, portfolio allocations, illustrative figures, and references to the fund are shown for illustrative purposes only and do not represent actual investor results. Investing involves risk, including possible loss of principal. The fund is offered only to accredited investors and qualified purchasers, exclusively through the Confidential Private Placement Memorandum, which should be read in full.

Testimonials and endorsements appearing on this site reflect the views of the individuals at the time given and are not representative of any other client's experience. No cash compensation was paid. Certain individuals identified as investors hold an economic interest in the fund and therefore have a financial incentive to promote it. Testimonials are not indicative of future performance. Past performance is not indicative of future results. By using this site you agree to Craft's Terms of Service and Privacy Policy. For complete disclosures, see the Legal Hub.

© 2026 Craft Platform Inc. All rights reserved.

Craft Advisors, LLC ("Craft Advisors") is an investment adviser registered with the U.S. Securities and Exchange Commission. Registration does not imply a certain level of skill or training. Craft Advisors is a wholly owned subsidiary of Craft Financials Inc. ("Craft"). Advisory services are available only to U.S. residents in jurisdictions where Craft Advisors is registered or exempt.

Pod Securities LLC ("Pod Securities") is a broker-dealer registered with the SEC and a member of FINRA and SIPC. SIPC protection applies only to securities held in customer accounts at Pod Securities in the event of broker-dealer insolvency and does not protect against investment losses, fund performance, or declines in market value. Additional information is available at brokercheck.finra.org.

Craft Financials Inc., which operates this website, is not a registered broker-dealer or investment adviser and does not provide investment advice or recommendations. Account holdings, portfolio allocations, illustrative figures, and references to the fund are shown for illustrative purposes only and do not represent actual investor results. Investing involves risk, including possible loss of principal. The fund is offered only to accredited investors and qualified purchasers, exclusively through the Confidential Private Placement Memorandum, which should be read in full.

Testimonials and endorsements appearing on this site reflect the views of the individuals at the time given and are not representative of any other client's experience. No cash compensation was paid. Certain individuals identified as investors hold an economic interest in the fund and therefore have a financial incentive to promote it. Testimonials are not indicative of future performance. Past performance is not indicative of future results. By using this site you agree to Craft's Terms of Service and Privacy Policy. For complete disclosures, see the Legal Hub.

© 2026 Craft Platform Inc. All rights reserved.